Reviews have a significant impact on your app’s ranking in the App Store. It is not just important to get more app reviews , it is important to have more positive app reviews. Reviews are integral to app store optimization and also affect the decisions of your potential users. This guide provides you details as to why you should get more positive reviews for your iOS apps. How to Get More Positive App Store Reviews Impact of Reviews on Potential Users When visitors to your app page view more positive app store reviews, they will get a clear idea that your app is widely accepted. It tells them that the existing users have found the app useful for their needs. It will inspire these new visitors to download and use your app. Positive reviews also have an impact on your app’s rankings in the app store. Positive reviews mean higher ratings. When the iOS app store’s algorithm sees that your app has higher ratings and positive reviews, it will automatically rank your app higher. It
Keyword optimization is as important boost app ranking as to SEO. Without the use of keywords, the app store algorithm will not be able to determine what your app is all about. Both the App Store and Play Store provide keyword fields so that you can add your most important and relevant key phrases. Here are 5 strategies you can use to boost your app ranking by optimizing app keywords. How to Boost App Ranking via App Keywords Optimization How to Boost App Keywords Ranking Research & Identify Most Important Keywords Your potential users will use keywords in different combinations to search for your app. Keyword research lets you know which keywords your target audience is using. So you should use a keyword research tool that helps you find the most relevant and important keywords that define your app’s functionality. When choosing keywords make sure to set the right balance between the popularity and competition factor of the keywords. Generic keywords are highly popular